Leading hair restoration physician and HypoThermosol user Dr. Alan J. Bauman and YouTube Celebrity Kevin “Nalts” Nalty draw largest audience in history, spark new consumer interest with recent hair transplant webcast.
Over 70,000 consumers tuned in to the first ever YouTube Live hair transplant on November 18, as renowned hair restoration physician Alan J. Bauman, M.D. performed a second NeoGraft Follicular-Unit Extraction (FUE) on weblebrity Kevin “Nalts” Nalty. The live hair transplant surgery was broadcasted live on YouTube’s new, interactive webcast platform, YouTube Live, and simulcasted on Spencer Kobren’s The Bald Truth radio show, Andrew Zarian’s GFQ web radio network, Ustream, JustinTV, Switcher radio, iTunes radio and other outlets.
“This first live hair transplant on YouTube was a remarkable success in terms of total viewership and audience engagement,” said Dr. Bauman. “Broadcasting this procedure proved to be an incredibly effective way to reach and educate the public, and we were amazed by the sheer number of viewer comments and questions about hair transplants, the NeoGraft FUE procedure and other hair loss treatments. This event proved there is a considerable demand out there for patient education and this kind of interactive format.”
Best-selling author and prominent hair loss patient advocate Spencer Kobren, who hosted the live call-in segment, noted, “As a prominent IAHRS-accepted member and a surgeon well-known for cutting-edge technology and exceptional results, it was no surprise that Dr. Bauman’s recent YouTube live hair transplant surgery webcast was our most-watched, most-interactive and most-responded to event ever.” Mr. Kobren went on to say, ”In a field where so many myths and misconceptions abound and surgeons’ abilities and results vary greatly, Dr. Bauman helps us educate hair loss patients that top-tier hair transplant surgeons can reliably provide comfortable, effective, minimally-invasive procedures that yield consistently natural results.”
The live hair transplant webcast allowed viewers unique access to a typically private ‘event,’ becoming active participants in the surgical process like never before, including a live Q&A with Bauman and Nalty during the actual procedure. Viewers were also able to follow, connect and comment through social media channels Twitter, Facebook and LinkedIn during the broadcast.
Bauman brought in a webcast production crew, headed by David Waters, to coordinate the live broadcast from the operation room. Waters has 17 years of experience in television news production, including such networks as Discovery Channel and PBS.
“During the live surgery, the question I got asked the most about was the pain, but really, the procedure was pretty much pain free,” Nalty said. “I think viewers were surprised by how engaging the process is and that hair transplants are more art than science.” Nalty, who had previously documented and shared his first NeoGraft FUE hair transplant with Bauman in 2009, invited his ~250,000 subscribers and the rest of the general public to join him again in the operating room in hopes of de-stigmatizing hair transplantation and clarifying common misconceptions about hair loss treatments.
NeoGraft FUE and Other New Treatment Options:
Nalty’s hair transplant was performed using the state-of-the-art NeoGraft FUE hair transplant. NeoGraft FUE is the most advanced, minimally-invasive hair transplant procedure to-date. Instead of surgically removing a large strip of donor skin from the back of the head, which can lead to a tell-tale linear scar, the NeoGraft FUE mechanically extracts follicular-units one by one, requiring no stitches or scalpel and resulting in greater comfort, less downtime and no linear scarring.
“FUE is an extremely effective surgical option for patients that allows for a quicker, more comfortable recovery, less post-op activity restrictions, as well as avoiding the tell-tale linear scar associated with traditional hair transplants,” said Bauman, who also cautions patients about the recent proliferation of hair transplant surgeons without adequate training and experience because “a poorly planned hair transplant is hard to undo.”
Bauman, a diplomate of the American Board of Hair Restoration Surgery and one of the most experienced FUE hair transplant surgeons in the world, was the first to demonstrate ‘live’ the FUE method of hair transplantation at the 2003 International Society of Hair Restoration Surgery’s Orlando Live Surgery Workshop and the first to demonstrate the NeoGraft FUE device at the ISHRS Orlando Live Surgery Workshop in 2010.
In addition to NeoGraft, there are several other new technologies available at Bauman Medical Group that are bringing new hope to the estimated 100 million American men and women with hair loss:
- PRP Autologel™ – The FDA recently approved Autologel™ Platelet Rich Plasma, or PRP, (Cytomedix) as an advanced wound healing treatment. Dr. Bauman routinely uses Autologel™ to accelerate and improve hair transplant recovery.
- Ouchless™ Needle – A new syringe attachment uses a vapocoolant spray aimed at making needle injections totally painless. Bauman recently used the Ouchless Needle (BellaNovus) to perform the world’s first ‘ouchless’ hair transplant.
- Latisse™ – This eyelash growth product from Allergan stimulates hair follicles to increase length and thickness by mimicking body hormones known as “prostaglandins.” It’s FDA approved for the eyelashes, and in clinical trials for use on the scalp. Bauman has been prescribing the treatment off-label for male and female pattern hair loss cases and is already seeing positive results.
- LaserCap™ and Hand-Held Lasers – In recent years, low-level laser therapy has become more accepted in the treatment of hair loss, evidenced by FDA clearances of one specific brand of comb-laser, an in-office clinical device and a dramatic increase in prescriptions by Hair Restoration Physicians. The first completely cordless and hands-free laser “hat” also recently became available and aims 224 laser diodes at the scalp.
- HypoThermosol (BiolifeSolutions) – Is an advanced storage solution used to hold the hair follicles before they are transplanted, it is designed to preserve the follicles and maintain their viability for healthy transplantation.
“The science behind hair loss is advancing at an amazing rate and promising new treatments are being developed each year,” Bauman explains. “Consumer interest is also higher than ever which is creating some exciting opportunities for the industry.”
Since the live hair transplant event received overwhelmingly positive feedback, Bauman is already looking into future opportunities to combine new technology and social media platforms for patient-education outreach campaigns. “We’ve had an unbelievable response to the event and we plan to go even bigger next time, which will include HD syndication on LiveStream.”
For those who missed the historic YouTube Live broadcast, the archived video is available. For more information on Bauman Medical Group, please visit http://www.baumanmedical.com or call 1-877-BAUMAN-9 or (561) 394-0024.
ABOUT DR. ALAN BAUMAN:
Alan J. Bauman, M.D., founder of Bauman Medical Group in Boca Raton, Florida, is a full-time board-certified and internationally renowned hair transplant surgeon whose pioneering work has been featured extensively in the national and international print and television media, such as Newsweek, The New York Times, Cosmo, Vogue, Allure, Men’s Health, Today Show, The Early Show, Good Morning America, Extra, Access Hollywood and Dateline NBC.
Dr. Bauman is recognized within the medical profession as a top U.S. medical expert on the treatment of hair loss in men and women. A board-certified hair restoration surgeon, Dr. Bauman was the first to demonstrate ‘live’ the FUE method of hair transplantation at the 2003 International Society of Hair Restoration Surgery Orlando Live Surgery Workshop and the first to demonstrate the NeoGraft FUE device at the ISHRS Orlando Live Surgery Workshop in 2010. His practice is divided equally between male and female patients, and Dr. Bauman provides state-of-the-art diagnostic procedures and a multi-therapy approach to the medically treatable condition of hair loss. Dr. Bauman is a member and often a featured speaker at the American Academy of Anti-Aging Medicine and the International Society of Hair Restoration Surgery Annual Scientific Meetings. He is a Diplomate of the American Board of Hair Restoration Surgery as well as a member and frequent lecturer at International Society of Hair Restoration Surgery Annual Scientific Meetings.